Auto Dealer Loyalty Programs - auto dealer license fast

Auto Dealer Loyalty Programs – how to retain customers and generate additional referrals from your principal customer base. One of the most powerful things you can do as a business person is build a business on loyal customers.

A loyal customer will buy from you multiple times…

What are loyal customers ? These are the customers that buy from you multiple times and refer their friends and family (their network) to you. These are your brand ambassadors and will promote you and your business even without you asking. These are the people who will post a picture on Facebook or Instagram with a caption.. “Just got my car from @AtlCarGuy ..check him out!” These are the customers who tell everyone about you, because of how you make them feel about your service. Good customer service builds loyalty.

You cannot discount the power of good customer service. Getting the car to your customer clean, on time for the agreed upon price, with eagerness and good charismatic manner. You have to have this just to remain competitive. But if you want to stand head and shoulders above your competitors you have to do something else. Make your customer feel good. Make them feel good about you ( be genuine, smile, act like you don’t care if they buy your car or not). Make them feel smart about selecting you to do business with and buy a car from. Make them feel good about the purchase. These are the basic elements of building rapport with your customer and making them fall in love with you. It’s never really about the car they are buying…its how they feel about the process. There are many ways to make a customer fall in love with you and your service. Great Customer service is first and foremost…and then there are the reward programs.

The second tier of a good auto dealer loyalty program is reward based. The typical industry standard auto dealer loyalty program is based on some kind of “valuable” coupon or auto related gift/service that is earned or given to a customer in hopes of retaining them. You have already seen these–> “Get a free set of tires when you”…. or “Free Oil change !”
But those kinds of rewards are very boring and basic..not very exciting at all. There is nothing personal about it at all.

they have to feel good about the purchase

The best rewards program you can implement …has some kind of pleasant personal “emotional” anchor at its base. Sending your customer a birthday card and a personally relevant small gift ($5-10 item) is an example of a pleasant emotional anchor. It will make the person feel good thoughts and feelings toward you for remembering them. That good feeling that you just generated in them (with the birthday card) …will now be anchored to you and your business. They will think of you first when they need a new vehicle…and anytime someone they know needs a car. Now that’s loyalty!