Social Media Marketing for Auto Dealers - auto dealer license fast

How to do Social Media Marketing for Auto Dealers without making your potential customers angry? Its really quite easy. Dont try to sell to them.The most challenging aspect of the Car business is generating leads and selling your cars. If you don’t have a large advertising budget or have a physical location (building) in a high traffic area, it can be an upward struggle to find customers. So what do you do? Besides using the online classifieds (Craigslist.org, Autotrader.com, Cars.com, etc), many of you will turn to social media because it’s fun and it’s free (mostly). Social Media Marketing for Auto Dealers is really very simple. Don’t try to sell cars.

That’s it….I know it sounds counter-intuitive, but social media is not for selling. It’s for socializing. In the midst of socializing …you can casually mention what you do for a living (if and when the question comes up). Social Media is about establishing relationships for future selling. It’s about presence and branding..and being where your customers are congregating.

Think about in the “real world”…you wouldn’t go to a party, bar or a dance club if you wanted to sell cars and trucks (would you ?). You and everyone else there… is there to have a good time…sip on something, share some good food , laughter etc. The biggest mistake many auto dealers commit is to try to sell a car (or anything for that matter) to a customer at a social event; who is not really interested in what you have to offer. But yes….you can sell a tremendous amount of vehicles on Social Media. How ? By not selling.
What do I mean by not selling? I mean not going for the transaction. Selling is about transactions. According to Wikipedia “A sale is the exchange of a commodity or money as the price of a good or a service. Sales (plural only) is activity related to selling or the amount of sold goods or services in a given time period”.

What is marketing ? Marketing is more subtle…much less transactional. Marketing is about creating desire for your products. Its when you are more concerned with your customers’ needs and satisfaction regarding your product (customer service). Creating demand for your products…bolstering and creating Brand loyalty for you and your products. Remember, this is called social media marketing for a reason ! lol.. Most business owners don’t recognize the difference between selling and marketing at all. Yes, there is some overlap… Now Im not saying you cant post inventory or run ads on Facebook to sell your cars, but what I am saying is posts about your inventory on Instagram or Facebook account should only account for 1/4 or less of your overall content.

learn how to do social media marketing for auto dealers

At least 80% of your customers are already on Social Media…

So now that we understand the difference between sales and marketing…lets understand how to market your cars. The two main things you need to be concerned are Content and Frequency.
The content breaks down into:
• Local news and Entertainment
• Personal news and information
• Motivation / Inspiration
• Inventory

As I have stated before you should really keep your inventory posting to ¼ or less of your total content. Focus on what makes your local city or town great. Brand yourself as a local businessman that can be trusted. On your Instagram or Facebook talk about what affects the community. Give small bits about your personal life with the occasional picture of yourself and /or of your family depending on how much you want to share. This will help people to trust you and like you. People like to buy faces and people not Brands. That is why big company’s like Nike and Target like to use celebrities to sell their products.

Then the next component of content you can post should be uplifting, positive or inspirational in some kind of way. Stay away from religion…keep it very general. And then last but not least…you can post your inventory. This is the kind of content to post on Instagram, Facebook, Twitter, Pinterest, Youtube etc.

Frequency is easier to understand and has one basic “rule” to follow. Post 1-4 times a day for Facebook and Instagram, and Pinterest. Post double that amount for Twitter (it’s a faster moving stream). Youtube is indeed a social media community…feel free to post a video 1-4 times per month. A youtube video can be more educational….. how to maintain cars,……how to buy a car, how to inspect a car before you buy it….how to save money on car maintenance…etc etc. Always use your city to be tagged and used in your video headline titles. Why ? Because the idea is you want to position yourself as a local businessman or woman.
This is the general blueprint for marketing your auto dealer ship on social media…..dont sell…