Let me give you a few ideas on how to target your customers.
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2005 E500 Mercedes Benz you can get for $2500 at the Auction
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What cars sell best?
You may have gotten into the car business, just because you love cars. But now that you are ready to start buying and selling, you may be unsure of where to start. What cars sell best? 
We are in this business to make money. And there are many ways to do that, but first you have to have a plan. Who is your target market? What kinds of cars do they want? How much money can they spend on these cars? You hopefully have given some thought along these lines before you run out and buy your first car to flip. Your first car flip sets the tone for your ongoing success in this business. Let’s get it as right as possible on the first time out the gate. There is no such thing as the best cars to sell, it’s all relative to your budget and your target market. You already know how much money you are working with (stay within your budget), so how do you select which cars to buy for flipping? Use auction access and buy what excites you the most.
know your customer
What do I mean by “ buy what excites you the most”? Because whatever you are excited about, you put more time and energy into…with less effort. Excitement brings its own “package” of resources such as creativity and flexibility. But before we get ahead of ourselves, how do we use excitement to select a target audience? Ask yourself this question…”With the money I have now, who (what group of people) can benefit most from my car purchases from the auction?” You are asking yourself (subconscious mind, higher self, etc.) the question. You will get an answer. I like to ask myself these kinds of questions before I go to bed at night (or even before a daytime power nap). This allows you to relax your questioning mind, and allow your answering mind to take over. You can get any number of answers back:
- College Students
- Undocumented immigrants
- Blue Collar Worker
- Construction worker types (pick up trucks, etc)
- Stay at home Moms
- Professional /Corporate Types
- Commuter Car
- Luxury
- Older Driver
- Sports Cars
Do you see where we are talking about? Once you ask yourself the question (what market do I want to serve?), you get a stream possible solutions. Get a paper a pen and make a list of all the ideas that come to you. Just write them down, don’t analyze them yet. Typically people start out with just thinking of the dollar amount of money they want to sell cars for (“I’ll just sell cash cars that people want …$3-5K”). But what I want to introduce to you is the idea that you will be more efficient and successful if you think of who is the person you are selling to. What do they need? What kind of income do they have to spend on a car? What is their general age group? What kind of hobbies and past times are they into? As you think of your target demographic and start getting faces and people in your mind’s eye, what you are doing is creating your internal mind program or “customer filter”.
Once you have identified who your target customer is and what they look like and how much they have to spend, etc…. now you are ready to buy cars. Your internal program or customer filter will run thru your mind automatically when you are considering a car purchase. Your mind will ask you questions about the car as it pertains to the customer filter you self-programmed. You can always change your filters, but in the beginning stick with one. So you have your filter in place and now you can bring the budget back to the front stage. You know what to buy. You look for cars that excite you the most, that passes your customer filters and fits within your budget. That’s the formula.
When you know your customer, because you can get inside the head of your customer…you will instinctively find and buy the right cars. You will instinctively know what cars sell best for your customer. When you know who your customer is, you will reach them more easily …because you know where they hang out. You will know how to reach them. You know what kinds of ads to write and what keywords to use. You know what their price sensitivity is and what car models they want… You will be successful when you become your customer.
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Benefit of Auction Access – The ability to process bank loans and arrange (accept) lender financing for your customers and the vehicles you wish to sell them. This allows you to buy/sell more high-end vehicles.
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How to price a car for sale
The price you set for your vehicles is the most important aspect of attracting a buyer. So how do you price your cars for sale? This may sound like an easy thing to do, but I get asked this question a lot. So if you don’t have this pricing thing down to a science you will sit on your cars longer and will get frustrated as to why they are not selling.
the proper evaluation is key
The faster the flip (turn over your inventory) the more money you are making. So how do you actually price a car for sale? You price the car based on what the “street” is wiling to pay for it. The street is the regional area that you are marketing your vehicle.
Now you may ask why would a person pay too much for a car on purpose? Well, it’s because they did not do the proper valuation before the brought the car. Dealer agents (and people in general) are losing money because they are inaccurately pricing their cars for sale. There are a plethora of resources to evaluate the retail potential of a car. Notice I said potential. Many of us look at Kelly Blue book or some other tool to get the MSRP of the car in question. Most websites that allow you to place classified ads on to sell cars, also have some kind of valuation tool built in. All of these tools use different methodologies and algorithms to valuate cars on a nationwide scale (averages, etc.). You can use 3 different tools and get 3 different MSRP ranges for the same vehicle. All of these tools allow you to adjust for mileage, condition, etc., to get a “true” and “accurate” estimate of you vehicle as it relates to the “retail” value. Notice I put “ “ on retail value, because even that is a subjective value as suggested by the car manufacturer. So with all of these tools in place, how do you figure out the best way to price your car? I recommend Craigslist.
Craigslist gets a bad rap a lot because of scams and other stuff, however Craigslist is my preferred tool for price and car evaluation. Why? Because it gives me a very good street price evaluation of a vehicle. Again, why? Because nearly every person who starts the process of looking for a car will 90% of the time turn to Craigslist to look at cars. Your customer is so much more price educated now than ever before…because they have the internet right in their pocket. My disclaimer is I’m talking about your typical cash car buyer… looking to purchase in the $3-10K range. These are your cash buyers that will invariably look at Craigslist before they go to a retail establishment. These cash buyers are who most new Dealer agents cater to. So if you are catering to a cash buyer, then you have to think like your customer. Put yourself in that customer’s shoes and mindset. If your customer is doing their research on Craigslist, then you have to as well.
You don’t have to have the cheapest price to sell your cars. I’m not saying that. What I’m saying is look at Craigslist before you even buy your vehicle! If you are scrolling thru Manheim or Adesa website looking for a deal to scoop up, don’t buy it until you check Craigslist. I usually keep a tab open at the same time while I’m scrolling thru cars. If I see something that grabs my attention, first thing I do is copy the car’s information (model and year) and paste it into my neighborhood Craigslist search bar to see what other people are listing the car for. If I cannot find the exact car with similar mileage and equipment, I will look around until I do. Look on the “Sale-by-Owner” category and “Sale-by-Dealer” category. Unless your car is very unique, you will find something close enough that you can extrapolate and get a feel for what you can sell the car for. Now you click back over to your the car listing and calculate if you can get that car to your door step and still have a potential profit range of $3K or more built in. You have to make sure of this. This is precisely why I don’t do Auction style buying. I only do Buy Now style of buying, because I want to contact that person and negotiate the price even lower…before I buy it. Furthermore, I am only going to buy it, if I see that my local Craigslist says that the demand is there for a certain price range. Once I determine that, then I have done 80% of the pricing work. I have all the power. I can now finalize the price to sell my car in a couple of days.
Tip: Always price your vehicles ending in 99, because people invariably search by price and you want your ads to have the most views.
$4999
$4299
$4799
How to Flip Cars from the Dealer Auctions ~Manheim Deal of the Day #1
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How to evaluate cars on Manheim website using MMR [VIDEO]
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How to make more money with a Lien License (Buy Here Pay Here)
If you are ready to get your Dealer License (Florida), then call me right away.
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Tax Benefits of Auction Access
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(469) 759 0395
Get unlimited Auction Access to ‘Dealer Only’ auctions anywhere in the county. This is for Texas residents.
$1650 for unlimited Auction Access (no Dealer plate) to Manheim, Adesa, Iaai, and all the other auction access Dealer Only auto auctions. A $150 per Car Title fee applies (payable directly to the Dealer).
Buy and Sell cars from your cellphone
$1650 Cash payment
$1699 if you do credit card (Bank charges us 3% …which is $49)
Here is a copy of the contract, please download and fill it out.
Other things we need to get you started today:
- Copy of your Driver License
- Mailing address
- Cellphone Number
- Email Address
- Social Security # (Auction Access requires this)
You can send everything to my email
To make your $1650 payment go to the nearest Bank of America and make a cash deposit to account number:
GF Auto Consulting LLC: 334050250711
If you want to pay by credit card please go to my payments page and type in the amount of $1699 (Bank charges us 3% …which is $49)
I can be reached at anytime ( 469) 759 0395
For Title fee payments of $150 (due within 48hrs of car purchase, $100 late penalty) and 30 day temp tags $65, you can pay Dealer Directly via cash square app or Bank of America cash deposit
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