Learn how to do Instagram Marketing for Auto Dealers so that you can have a daily stream of local residents asking about your vehicles for sale. Instagram is a large and still growing social network based on pictures and videos. Its huge value for you is that most people interact with Instagram from their mobile device. So you are always with your customer. Most of your customers have an Instagram account.
Most of your customers are on IG…
You can target specific regions on IG by using the proper geo city location hash tags. You want to establish your credibility as an auto dealer in a particular region or city. IG is a great way to connect with local residents and initiate conversation with real people in your community. Don’t think of IG as just a selling tool.. Don’t spam everyone with pictures of your inventory. Nobody really loves to follow boring Brands and Sellers online. People do love to follow Personalities, Celebrities, Excitement, Adventure etc. So become your local celebrity auto dealer..Declare it and become it…and make it exciting!
As we have said, IG is about establishing your self as a local Brand with integrity…who just happens to also sell automobiles. Have fun on IG, keep it light and clean… post family friendly content and you will quickly gain momentum with just a 20-30 mins “work” on IG per day.
Content:
The most important aspect of Instagram Marketing for Auto Dealers is the type of content put forth. Always use high quality images and media. Keep your Page public and open. Keep in mind that there is no distinction between business and personal accounts on Instagram. Make sure the photos you post are following etiquette of good taste and within IG guidelines. Stay away from religion and politics and of course stay away from adult material. Assume that you will have 13yrs old children (and younger) who can access your Page.
Family (selfies), Funny, Motivational Quotes, cats, dogs, Money Saving Tips, etc
Its always a safe bet to post a few images (selfies) of yourself and maybe a few of your family; if you are comfortable with that. Everyone loves motivational and inspirational quotes (non-religious). Everyone loves cute pics of dogs and cats (don’t over do it!), Everyone loves money tips…. Everyone loves to laugh. This is the kind of content you post to keep your page “sticky”. You want people to want to scroll thru and like some of your pics and leave a comment. They will also see your inventory pics and your telephone number. Don’t push a sale…allow the sale.
Frequency:
Ideally you would be able to post everyday…1-4 times per day is the best. At the bare minimum , you should be able to post fresh new content once every 2-3 days. Take at least 10 mins per day to like pics and videos coming in thru your feed. It is a community…stay engaged at some level. At some point once you hit a certain number of followers, you will see that leads are starting to trickle in from all of your efforts. The all you have to do is just scale up at that point. Get some software to help automate the process (massplanner.com).
HashTags
Always think of hashtags as an extension of your community. Hashtags are a cleverly simple way to categorize and file data (images, media) together. You absolutely have to create/incorporate hashtags that reflect the main city and region that you operate from. You want to establish your local “celebritiness”
Im in Atlanta, so naturally if I were selling cars, I would create and use something like:
#AtlAutoDealer #AtlantaAuto
Some of these kinds of hashtags may already be in use… you should definetly use them. If they don’t exist, then create them.
Being that I sell the Auto Dealer License Program, I use #dealerlicense #autodealerlicense in addition to my regular hashtags:
#Atlanta #Atl #Family #Cars
GeoCity:
It’s a great idea to use hashtags that reflect local hangout spots for the local residents. Not tourists..you want local residents. Do a little research. Put your city name in the search bar in Instagram and look up and use the relevant top hashtags.
#GeorgiaAquarium #Lenoxmall #Buckhead #Decatur
Special interests groups:
This is something that you throw in that you resonate with. The idea is to be where your local customers are. I’m in Atlanta, and maybe I post with these hashtags as well (substitute for yours)
#AtkhookahBar #AtlBarber #sneakerhead #luxurycars #AtlNights
Software:
If you are a little computers savy, I can recommend some software to help you automate the process of IG marketing for auto dealers. The software is called massplanner. Use it gently to get yourself likes and followers (automatic un-follows) for your IG account. You can automate comments too (use that sparingly). The software is $10 per month and will help you immensely.
Massplanner.com
Instagram is a “social” network. Emphasize what’s unique about you and your Brand. Be friendly, join in the conversation. Take pictures with your customers and the vehicle their purchased from you…and with their permission post them on IG. People want to know that you are real, are trustworthy and that they can relax and connect with you. And a few will buy from you also.
